JCI Manila
Pedal Kabuhayan Project Launch
Pedal Kabuhayan
Padyak Expo 2022
JCI Manila, Asia’s first and premier leadership development organization in the Philippines, proudly launched the Pedal Kabuhayan Project. This innovative pilot project aims to “Rebuild The Future” by providing 50 bike safety gears to frontliners in Metro Manila and educating them on traffic rules and road safety protocols.

On April 30, 2022, JCI Manila – Pedal Kabuhayan, in collaboration with SM Cares, SM by the BAY, and sponsored by LANEX, conducted the Pedal Kabuhayan Padyak Expo 2022 at the Central Park of SM Mall Of Asia By The Bay Complex. The event, led by BJC Chairman Mizel Delos Santos, successfully turned over 50 bike gears to beneficiaries from Beseekleta for EveryJuan.
Generous Sponsorships and Support
The project also partnered with the Metropolitan Manila Development Authority (MMDA), where Mr. Antonio Pagulayan, Assistant Chief of the Traffic Education Division, provided online webinars on road safety to the beneficiaries.
The Pedal Kabuhayan Project garnered substantial support from various sponsors:
- F2 Logistics Philippines Inc.: Provided bike safety gears and handled shipping logistics.
- Avega Bros. Integrated Shipping Corp.
- ROG.ph – Events
- Unilab
- iPower
- Biker’s Cafe
These sponsors significantly boosted the project’s budget, allowing for additional manpower, an LED screen, food, and more during the event.

LANEX views the Pedal Kabuhayan Project as a valuable Corporate Social Responsibility (CSR) initiative. By supporting this project, LANEX aims to contribute to the mission of rebuilding the future and promoting road safety and sustainability.
For more information about the project, visit the JCI Manila – Pedal Kabuhayan Facebook page.
SM Supermalls – HR Manager
I was fortunate to receive an invitation from my previous boss to join her in replicating our previous success in transforming SM Supermalls’ HR and employee experiences. Working alongside my partner, our main objective is to solidify our internal branding and communication efforts by developing corporate videos, enhancing LinkedIn traffic, organizing events, and exploring new ways to communicate with our people.
Freelance Work with SM Supermalls
During my two-month freelance stint with SM Supermalls, I managed a team of graphic artists to adapt campaign briefs and key visuals across social media, websites, in-mall screens, and product edits. It was a fast-paced but fulfilling project that showcased teamwork, creativity, and collaboration.