Freelance Work with SM Supermalls
Earlier this year, I had the chance to work with SM Supermalls on a freelance basis. My role was to help execute campaign briefs and KVs by managing a small creative team of graphic artists—Micah, Melanie, Anne, Bryan, Khristine, and Wimby.
The challenge was speed: we only had a few days to deliver hundreds of campaign materials, from social media posts and website assets to in-mall screens and product-specific edits. Most photos provided were shot using phones, so we had to be resourceful and push our creativity to make everything look polished and on-brand.
Despite the tight timelines, our team worked closely to adapt the master visuals into multiple formats. It was fast-paced but fulfilling, proving how much can be achieved with focus, collaboration, and creativity under pressure.
Though my time with SM lasted just two months, it was a rewarding experience to collaborate with such talented artists and contribute to campaigns seen by a wide audience. Below are some of the artworks and executions from that period.
